20 Benefits of Having A Website For Your Business (2020 Updated)

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A business’ online presence, regardless of industry, can have an enormous impact on its success. A website tells tons about your business and shows the value each business places on its brand.

Statistics have shown that: 

84% of people will not purchase if they are dealing with an unsecured website.

(Source: https://www.hubspot.com/marketing-statistics)

Unfortunately, far too many companies don’t get the entire benefit out of a website. They neglect the nitty-gritty of a great website and focus on making sales. In some cases, organizations are hesitant to own a website online because they feel they are not tech-savvy enough to possess and manage one. In other instances, companies are concerned about the price. The good news is that there’s a solution out there which can work for you. 

“The purpose of a website is to create and share relevant written, downloadable, and visual media so your audience can study your brand, expertise, and products or services.” 

(Source: https://www.hubspot.com/marketing-statistics)

20 Website Benefits

Nowadays, some businesses still don’t realize that the majority of their customers will visit their website before making a purchase. We have curated a list of benefits that can be yours for getting a website for your business :

1. Improve Credibility

One of the foremost reasons you need to have a website for your business is to increase your organization’s credibility. Several providers are offering the same service as yours. A way you’ll stand out is by having a website that appears great and communicates quality information to your consumers. Owning a website is a chance to make an excellent first impression and provides people comfort that you’re a real business. Without an online site, people may question your legitimacy as a business.

2. Branding

Showcasing your brand to your prospective customers is one of the foremost important things that you simply can achieve by clearly establishing an identity that sets you apart from your competitors (i.e. who you’re and what you represent). This increases the possibilities of your customers buying from you. Without an online site, it is often incredibly challenging to undertake to the present because people can’t easily find quality and reliable information on your business.

3. Digital Marketing

Leveraging digital marketing to increase leads and grow your business would require driving traffic to a website or landing page. To undertake this effectively, leverage historic traffic that has been going to your website so you’ll target the foremost qualified customers and acquire the only ROI on your ad spend. Leverage web traffic to build conversion funnels, buyer personas to spot your audience’s needs and create valuable online content.

Websites have become essential to business today. We strongly recommend creating one if you haven’t done so already. You’ll improve it over time, but the key’s to start.

4. Improved Customer Service

Customers’ satisfaction increases when they can easily access useful information they need -when they need it-by logging onto your website. If you’re a store owner and have staff members, you can’t oversee them 24/7 to observe how they’re interacting with clients. Within the web world, however, nothing stays secret; you’ll monitor your staff’s work and ensure your customers are receiving a speedy and helpful reply. Websites provide a way to handle customer service by offering answers to regularly asked questions in the FAQ (Frequently Asked Questions) section.

5. Stay Ahead of the Game

A professional looking website can level the playing field for smaller companies trying to close the gap between themselves and larger enterprises. It’s also the way to stay ahead of the game; albeit when people can’t find your business on the web they’re going to find your competitors.

6. Be Accessible round the clock 

Having an online presence affords prospective and returning customers with the convenience of reviewing your products and services when your store or office is closed. 

8. Target Local Customers

Greater local visibility means more foot traffic, more service customers and more sales for your business. 

“78% of location-based mobile searches result in an offline purchase. (Junto, 2019)

Source: https://www.hubspot.com/marketing-statistics)

If your website shows up among the first program results for these kinds of local queries, then you’d possibly land yourself some extra business. In addition to racking up more customers, your website can also help build the brand reputation of your local business within the community.

9. You Can Use It to find out More About Your Customers

Websites aren’t only about sharing your business with the world. If used correctly, they’re going to also assist you to learn more about your customers. Then you’ll use that information to drive more sales and conversions.
You can create polls on your website to discover what your visitors have an interest in. Many online tools can assist you to access full-fledged surveys or data on how your visitors behave.

10. Complement Social Media Effort

A lot of people think that social media are often a replacement for a website. As far as we’re concerned, you’d need both a website and social presence if you’d wish to maximize your reach online. Advertise all of your social pages right from your website and drive traffic back to your website via your social media effort. These two add perfect harmony, so it doesn’t add up to limit yourself to a minimum of one or the other, it’s like fighting with an arm tied. 

11. Email Lists Can assist you Stay in-tuned With Customers

Email marketing is one of the foremost effective tools when it involves staying in-tuned alongside your customers, driving sales, and getting conversions. You will get plenty of mileage out of creating an ongoing email campaign. Once you build an audience, you’ll send them as many emails as you’d like, as often as you’d like.

12. Educate Users About Your Business

Customer education is targeted at equipping customers with the knowledge and skills needed to make the most out of your product or services. 

“Customers don’t always know what they’re trying to find.”

A website is that perfect tool to show your audience what your best products are and everything they need to know so they’ll make smarter purchases, depending on their goals.

13. Build Community

One of the only things about owning a website is that it can provide a community for your visitors to talk to each other. as an example, if you’re running a blog for your business, you’ll enable a comments section for it so visitors can ask you questions and discuss your posts with each other.

14. Eliminate Costs

Having a website can reduce the cost incurred on staffing, shop rent, advertising and utility bills. Eliminating these overheads also will allow you to lower your prices, giving your business that real competitive edge while communicating effectively with your target audience. 

15.  Gather Consumer Insights

Combining analytic tools with your website allows you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your website. The varied range of data available can also assist you to better track how your online presence affects your brand, and  highlight opportunities to vary the offline aspects of your business like branch opening times, promotions and pricing.

16. Information Exchange

Sell your business in a smart and price-efficient way by providing information such as opening hours, contacts, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones.

“About 70% of people prefer online chat over other methods of communication.”

A website offers a quick and easy way of sharing information between buyers and sellers. You can interact alongside your clients on the spot quick access to product info and customer service.

17. Global Opportunities

As your site is accessible to anyone everywhere in the world, the facility to break through geographical barriers has never been easier. Anyone, from any country, is getting to be able to find your company and intrinsically, is now a possible customer.

18. Advertising

Tools like Google AdWords or advertising on Facebook provide you with the power to target customers with much more accuracy and reliability than with traditional advertising methods. SEO and online advertising are superb because they help build up awareness. If it’s done correctly, traffic to your website would increase as well as a higher Return on Investment(ROI).

Be the first company that a possible new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before. 

19. Improve SEO Rankings

When you search online through sites like Google, Bing, or Yahoo you will see a listing of websites with answers to your request. There are SEO (Search Engine Optimization) tactics that you simply can apply to your company website to reinforce its rankings on those search engines.

Not having an online site makes it tons harder for your company to rank and gain free traffic and sales from potential customers searching online.

20. Create an internet Portfolio: Awards, Reviews, and Testimonials

Has your company won an industry award? confirm it’s mentioned on your website. If you’ve happy customers, take advantage of it. Utilize positive customer reviews and testimonials directly on your website. Create an obsessive webpage section to showcase a “portfolio” of your work (with photos if applicable), in conjunction with reviews. 

Building a groundswell of positive reviews that are easy to discover on your website is yet another because to distinguish you from your competition.

CONCLUSION

Being on the web means having the power to reach people where they’re. For several people, not finding your business online equates its non-existence. Be where your customers are.

Those are just a couple of the very best benefits of creating an online site for your business. To help to get your business online? We at Digiweb Agency are here to help build your business website! We are happy to hop on a call and help get you started.